Issue 02
February 2016
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The fruit of their labor is as sweet as ever. And Forever.
Here in the Upper Hudson Valley, it is the farms and working landscapes and our robust agricultural economy that make this region so special as a source of fresh local food, as a home for vibrant farming communities, and as a place of unique scenic beauty.
The Agricultural Stewardship Association (ASA) works with farmers and their families in Washington and Rensselaer counties to conserve this productive farmland for future generations.
A recent study found that nearly 100 percent of Americans could get all the food they need from within a 200-mile radius. But people can’t eat locally if farms don’t exist. To succeed farmers are always having to adapt to meet market demands. In July 2015, ASA helped ensure the productive farmland at the Hand Melon Farm would exist forever.
The qualities that led to success at the Hand Melon Farm are no different today than they were in 1908 – experimentation, courage and innovation.
In 1908, Aaron Allen Hand retired from the downstate business world, moved to Greenwich, New York and purchased a 175-acre dairy farm, a farm the neighbors jokingly referred to as “the county sand pile.” After only a year, he passed away, leaving his 18 year old son, Allen F. Hand, to run the family farm.
After 15 years of dairy farming, Allen had gained respect amongst his peers. He began to think that his fertile fields, formed from the Batten Kill’s sands, could prove valuable for more than just feeding his herd.
Experimentation – from Dairy to Muskmelons
In 1925, Allen decided to try a new exotic cash crop, muskmelons. He planted one acre of the melons in an alfalfa field. To describe his endeavor as a success is a vast understatement. With some experimentation and adjustments to the planting process, he timed his harvest to coincide with the Saratoga Springs, NY racing season. By 1939, Allen was growing 18 acres of melons, had trademarked the name Hand Melon, and created the distinctive red and white logo you see today. According to the September, 1950 issue of Farm Journal, Allen was grossing $19,000 a year on melons (or over $450,000 in today’s dollars). The county sand pile had become a thriving business.
With a loyal following and enthusiastic fans that included Jackie Kennedy, Elizabeth Arden, the Duchess of Marlborough, Arthur Ash, Presidents Eisenhower, Bush and Nixon, the New York Yankees and Martha Stewart, the Hand Melon farm became famous for its rare variety of melons known as the Saticoy.
Eventually, Allen’s son, “AA”, took over the thriving business. He shut down the dairy farm and focused on growing the fruit and vegetable operation. It was under AA’s leadership that the Hand Melon Farm expanded from selling to distributors and retailing at their own farmstand on State Route 29, to shipping “mail-order melons” and starting a pick-your-own strawberry, blueberry, raspberry, tomato and pepper business.
By the age of 15, AA’s son, John, was learning the business. He became a partner before graduating from Cornell University and moved home immediately thereafter to run the farm with his Dad. After his fourth season, John left the farm indefinitely and landed in Colorado with a ski resort job. Just two months later, he got a call from his mother. He needed to come home and run the farm. His Dad’s cancer was back. After AA passed away in 1988, John closed the farm for a year and worked as a carpenter in Manchester, Vermont and in the snowmaking control room at Stratton Mountain ski resort.
Courage - Do you try again?
John returned home to the farm in 1990 and had modest success growing mostly melons, strawberries, raspberries and sweet corn. Three years later, a disease wiped out the melons, the strawberries froze, and he struggled with the blueberries. At 31 years old, he was faced with the overwhelming loss of his crops, more debt than most people incur in their entire lives, and the pressure of a family legacy.
His mother Carol (a silent partner) told him to run the farm as he saw fit. So, with a stack of seed catalogs, he went for it. In true Hand Family fashion and with a good head for business, he experimented. He grew more sweet corn and a mixed vegetable patch. He also focused on the wholesale business. The sand pile began to flourish again.
Innovation
Today, the Hand Melon Farm produces over 140 varieties of fruits, vegetables, herbs and ornamental fall gourds on 419 acres. They employ integrated pest management (IPM) principles, crop rotation, composting and resting fields.
It took John a long time and some soul searching to consider conserving his farm. With no plans to retire, and a crummy backswing, he plans to work until he is no longer able. In 2007, John heard news of another melon farm selling out to a developer. That farm was going to be turned into a mall and a parking lot. “I can’t imagine that happening here”, John thought.
“When the last parcel was transferred to me, it brought tears to my eyes. Finally owning the entire farm changed my whole perspective.” --John Hand
The Future is Sweet
John knew that conserving the land was going to be a lengthy process, but with the proceeds he would receive from conserving his farm, he could make some major investments in the irrigation system, solar panels and ensure that his family legacy would carry on. “It’s an exciting time on the farm,” John says, “It has taken six years but it’s all coming together at the same time.”
John has already left the county sand pile in better condition than he found it. With no debt, a state-of-the-art irrigation system, and no power bill for the next 30 years, John thinks his Dad would approve. And you can see it all in action during this upcoming strawberry picking season in June.
“I believe my father was part of the original conservation movement in Easton, NY. I’m pretty sure he would approve.”--John Hand
The ASA Story & Mission
A small group of local farmers founded the Agricultural Stewardship Association (ASA) in 1990, since then, ASA has conserved over 16,500 acres of productive farmland on 105 farms in Washington and Rensselaer counties in Upstate NY. This land will always be able to produce food that sustains us – milk, cheese, yogurt, beef, pork, vegetables, fruits, etc.
If you wanted to make one good acre of farmland out of a more average acre of land, you’d have to pay $44,000 for topsoil – and that doesn’t count the cost of trucking it in and spreading it around. There are 137,000 acres of good, tillable cropland in Washington and Rensselaer counties. It would cost you $6 billion to “manufacture” that amount of good farmland in a less fertile place. It would only cost $205 million to conserve it.
These beautiful landscapes, located just east of the Hudson River, help feed not only people in Saratoga Springs and Albany but also some of the 60 million people who live within five hours of this region, all of whom need a proximate, secure food source.
**Funding for this project was made possible by the New York State Environmental Protection Fund and the Open Space Institute.
Katie Jilek is the Communications and Outreach Manager for the Agricultural Stewardship Association (ASA) in Greenwich, NY. She grew up on her family’s 650-acre dairy farm in Jackson, NY, a farm that was conserved with ASA in 2006. She is a graduate of St. Lawrence University and earned a masters degree from Springfield College. Upon moving back to Washington County Katie started working at ASA and enjoys the rural beauty of the region.